I personally find the Facebook Blueprint experience really valuable. They have quizzes at the end of each course with video resources too, which is a great way to test your learning. If I’m evolving my course material, I’ll go into Facebook Blueprint and take a look at what’s new - for example, ad auction and delivery - what are the changes? What do I need to include? This helps give my course structure, informing and updating according to the latest guidance so everything is accurate and relevant. How do you use Facebook Blueprint as a social marketing trainer? For example, our Introduction to Facebook Advertising course complements the Digital Marketing Associate Certification content.įor those looking to become more specialised, we’ve developed our Advanced Media Planning and Advanced Media Buying courses in line with the Facebook Media Planning and Media Buying Professional Certifications. Jellyfish has built our training to align with Facebook Certifications. It’s a different kind of learning, but Blueprint should be used simultaneously with training to really elevate your understanding, learning, and ultimately your results. You’re working collaboratively to the same objective, with a clear brief. With training, you’re sat in a classroom environment with your team. With any online learning, you have to be willing to commit your time and all too often it comes bottom of the pile. As it stands, it's often an option used instead of training. I’d always recommend people use it during or before training to help with their learning. Where does training fit in with Facebook certification? If you’re well practiced but want to level up and get certified, opt for Professional (advanced) courses that cover different aspects of Facebook Business Tools - everything from creating ads and creative strategies to media planning and API development. Start with Associate (beginner) if you’re new to the platform (or any of the Facebook apps and services). You'll see the cost displayed during the checkout process. You have to come prepared it’s not just pressing a certain button - it’s heavily scenario-based, so you can’t cheat! How much does Blueprint cost?įacebook Certification exams cost up to the equivalent of $150 USD for professional exams and up to the equivalent of $99 USD for associate exams. The exams I’ve taken so far have all been online - media buying and media planning -they are not designed to be easy, it definitely helps to be analytical and have a good grasp on numbers. Facebook certifications are valid between 12-24 months, depending on the type.Īs for the actual exam, it is in the form of multiple-choice questions around the topics covered in your chosen module. Our new training workshops are a great way to prepare, too. You have the option to go through various modules and complete the course material within, then take practice tests before the certification exam. You have the option to get certified after completing online courses and other learning materials, such as study guides. How do I get certified on Facebook Blueprint? Test and learn is a great way to understand what actually works on Facebook marketing tools. It’s really valuable to have access to this tailored information via Blueprint, for SMEs in particular who will come in and learn at a pace that works for them. Facebook Blueprint has already thought of that with different programmes to suit those separate objectives - from job seekers and students starting out in their careers to agencies like Jellyfish, developers who are optimizing campaigns, and educators who teach social marketing at a higher education level. Within a professional capacity, your approach will vary according to your role, company, and industry.įor example, SMEs through to blue chips all have different budgets and different objectives. Who should use Facebook Blueprint?Īnyone can use it! General certifications are available for all, but there are specialisms too. It’s also a good place to revisit after training to ensure you’re up to date. It’s a really good starting point before training to familiarise yourself with the different products. You’ll find online learning material on everything from building target audiences to creative strategies. Simply put, these are built to give you the confidence to execute and manage campaigns on the platform. So you can go online in your own time and learn about all the different features and products across Facebook, Instagram, Messenger and WhatsApp. Facebook Blueprint is a global education programme that offers online learning courses, training programs and certifications that can help you get the most out of Facebook marketing platforms.
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